RESUME

RESUME INFO

CAIT MORRISSEY

Cait Design Co. – Everywhere

Freelance Design Services - April 2022 – Current

• Design a variety of print and digital materials that include infographics, posters, promotional products, and social media graphics.

• Develop visual concepts that align with the brand/clients identity.

• Identify additional opportunities for new and existing clients to enhance their presence using new branding concepts and digital media. upsell opportunities when bringing In new clientele.

• Perform research and analysis to position clients optimally in their market niche.

• Optimize SEO to perform in the best possible capacity for myself as well as my clients.

Milan Laser Hair Removal – Omaha, NE

Content Coordinator & Designer - Nov. 2022 – March 2023

• Worked cross-departmentally to develop problem-solving tactics for a variety of company issues.

• Maintained brand assets for internal purposes.

• Developed a SOP for opening new clinics to establish uniformity/consistency and a high-level of quality which resulted in a reduction of errors and increased the number of open clinic. In addition, managed monthly updates that required a fast turnaround.

• Designed and implemented a process to assess incoming calls from field clinics to troubleshoot technical issues that resulted in a decrease of laser equipment downtime, an integral part of the companies day-today-function.

• Assisted in internal events that ranged from design, planning, and day-of operations with the goal of promoting company bonding.

Communications Coordinator - Nov. 2021 – Nov. 2022

• Managed internal communications from initial planning to completion. Created new publications from scratch to announce and inform crucial information to clinics around the nation.

• Guided a weekly communications meeting of executives to review upcoming communications.

• Designed presentations for executives for internal and external purposes.

• Acted as the editing point-of-contact for the operations department.

Bike Masters Cycling – Elkhorn, NE

Marketing Lead/ Coordinator - March 2020 – April 2021

• Managed the company social media platforms and Google listing.

• Increased the social media following by over 56% through organic and consistent engagement within the first six months.

• Expanded the brand standard to reflect the focus of the store and the target client demographic.

• Coordinated and designed in-store and event signage.

• Wrote and created marketing emails for store and online promotions that resulted in direct sales.

• Identify and manage sponsorship activities to Increase Bike Masters' brand recognition in the community and the surrounding metro area.

• Engaged and managed outside vendors for promotional products and other Items.

EDUCATION

University of Nebraska at Omaha - Dec. 2020

Bachelors of Science in Communication – Major GPA 3.78

Major in Journalism & Media Communications, Concentration in PR & Advertising - Minor in Marketing

• Girls Riding Together (GRIT) – Graphic Design Volunteer (Feb. 2021 – Aug. 2021)

• American Advertising Federation – Member (Aug. 2019 - Aug. 2020)

• Communications Committee & Student Ambassador (Sept. 2019 – Dec. 2020)

• UNO Public Relations Student Society of America – Member (Jan. 2019 - Dec. 2020)